The biggest realization that one can have in their entire lifetime is that “you become what you think about”. I didn’t arrive at this notion until I was nearly 29 years old. 

Up until that point, I thought about nothing of value. I was an A+ student in school, and then went to University for art, but did nothing with it for a decade. 

Instead, I worked at a campground, as a carpenter, as a laborer at a lumber yard, and as a lifeguard - all while just making enough money to squeak by and write my stupid songs with my band that was destined to go nowhere. 

I was caught in limbo - in between failure and success. All because I numbed myself with booze, weed and cigarettes to try to avoid the fact that I had a responsibility to myself and the ones who love me the most to do something of value with my life. 

Well, a man doesn’t become a man until a. he becomes a father himself or b. his birth father dies, either literally or figuratively. Well, the latter is what happened to me. 

It started in 2019. My niece died, which was an occurrence that acted as a massive plot twist in my otherwise sheltered existence. During this time, my father had been diagnosed with a severe form of cancer which was rapidly spreading throughout his body. 

Not too long after we lost Elyssa, my dad passed away in his sleep. It was now 2020. The day my father died, I became a man. At one month shy of 30 years old, I was faced with my own mortality. I realized that, I too, would one day die - and what did I have to show for my life so far? 

Honestly, not a whole lot. Luckily, I had already begun to lay the foundation for the life that I actually wanted. And I asked myself a big question. “If you were to die tomorrow, would you have regrets or would you be proud of the life you had lived?” 

The foundation I had started to build came in the form of one simple phone call I made 2 and a half years earlier. I called an old friend, Mike, who I knew was a photographer. I told him I wanted to be a photographer too, and asked if he had any advice. 

After a long series of events, I found myself being mentored by Mike while my dad lay in my childhood home, dying, and he helped me build the entire foundation for my career. 

Since then, I’ve built a successful photo and video marketing business, moved 5 times, leased out a small office, built a $40,000 photo studio, realized that I wasn’t happy and moved to a new city, got hit by a car on my motorcycle and broke my leg, learned how to walk again while keeping my business afloat, proposed to my fiance, moved yet again and continued to scale my business. 

Now, the one thing that got me to this point, and will continue to push me forward into my ideal future, is my ability to sit in solitude and regularly ask myself if I’m on the right path. 

And that brings me to this point. I’ve chosen my path, and through all of my ups and downs in life - I’m happy. I’m creatively and financially fulfilled, I love my family, my friends, my career and the life that I’m living. 

Now, I want to help you choose your path by mastering your mind. Wherever you’re at in your life, just know that you become what you think about - and I’m going to help you get to where you want to be - one decision and one day at a time.

COURSE OUTLINE

Your Foundation

Conscious vs. Subconscious | Science based information surrounding the mysteries of the mind

Gratitude & Manifestation | Express gratitude everyday towards even the simplest things to attract more of what you want

Algorithm Maintenance | Train your social media algorithms to work for you instead of against you

Past, Present & Future | All three of these have a place in our lives, but with that, there is a time and a place for planning, reflecting and living

Routines & Rituals | Shape the activities you perform every day so you can accomplish your goals with ease

What's Your Why? | Develop a strong reason why you are pursuing your goals, so when things get tough you don't give up

Rules of The Game

Balance & Contrast |Much like a car, if we only operate in one gear we'll break down. Seek balance, and maintain harmony in your life

Introvert vs. Extrovert | Everyone is one or the other. Which one you are will dictate how you generate energy

What Do You Love? | A life lived not doing what you love is a waste. Narrow this down, and reach the finish line with a humble smile 

No One's Coming to Save You| Every decision you make is on you. Gain ownership over your thoughts and actions

Time: The Only Resource | The most precious resource is attention

Your Environment Defines You | Our surroundings affect us more than we realize. Choose wisely, and your life will blossom into a thing of beauty

Does it Scare You? Good | Regularly step out of your comfort zone, yet seek comfort in the reliability of your rigid daily activities

Career

Look to Your Childhood | If we're struggling to choose a path in life, we simply need to look to our 10 year old selves for the most authentic answers

How Money Works | Currency is simply a basic tracking system to value trade between individuals. The more irreplaceable the product or service, the more valuable it is 

Play The Long Game | Decide that you have your entire life to attain your goals

How to Scale | Make intelligent investments into yourself and your organization to grow your endeavours to unfathomable heights

Fear vs. Love

The State of The World | Earth has been in chaos since the dawn of man. In knowing that this is nothing new, we can accept the challenges we're faced with

Energy Leeches | Interrogators, intimidators, aloofs and poor me's give and take energy every day. Understanding them allows us to create our own energy and to keep others from taking ours

Choose Your Crew| You become the average of the 5 people you spend the most time with. Choose wisely

The Dunning Kruger Effect | Everything gets hard eventually. Do the thing that you love, push through the Valley of Despair, earn your worth up the Slope of Enlightenment and enjoy your earned accomplishments at the Plateau of Sustainability

The Only Rule | Just. Be. Cool. It's as simple as that. Be a good person, spread positivity and light. Be patient, kind and inspire others to rise to the occasion 

© 2025 Jay Ashcroft
By visiting this page, you agree to terms and conditions & privacy policy 

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The figures AND CLAIMS stated on this landing page and discussed in the Mindset Mastery program are my personal figures/experiences and in some cases the sales. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All purchases entail risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE THE MINDSET MASTERY COURSE.